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ICONIC LONDON

ICONIC LONDON Underglow Blurring Primer

Name: ICONIC LONDON Underglow Blurring Primer
Brand: ICONIC LONDON
SKU: B0BB313T4N
Price: 34 USD
Availability: InStock
Rating: 4.3 (930 reviews)

The primer that blurs pores and leaves a natural-looking “candlelit” glow.

4.3 · 930 reviews7.6Editor score

$34.00 USDIndicative price in US dollars (USD) as of October 9, 2026. Check Amazon for the current price.

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Product typeGlow blurring primer

Size (oz)0.91 oz

Price per ounce$37.36 USD

TextureFluid gel with dropper

A makeup–skincare hybrid primer: soft-focus powders blur pores and imperfections while champagne pearls add radiance, in one universal shade. Wear it alone for a no-makeup look or under foundation.

Editor score

7.6

Overall

Editorial 0–10 rating based on specs, ingredients and verified buyer feedback.

Efficacy8.0

Texture8.5

Ingredients / materials7.0

Gentleness7.0

Satisfaction8.2

Value7.0

Specifications

Format & price
Product type	Glow blurring primer
Size	27 ml
Size (oz)	0.91 oz
Price per ounce	$37.36 USD
Shades available	1

Use & results
Skin / hair type	All skin types
Concerns	Visible pores, Dullness, Makeup longevity
Finish	Luminous demi-matte (candlelit glow)
Texture	Fluid gel with dropper
When to use	Morning, before makeup
Sun protection (SPF)	—

Formula
Key ingredients	Champagne pearls, Vitamin C, Artemisia capillaris (blue light), Soft-focus blurring powders
Fragrance-free	No
Cruelty-free	Yes
Vegan	Yes
Made in	—

Other details
Coverage	Medium (sheer tint)
Shade	Universal, suits all skin tones
Packaging	Glass bottle with dropper

Our review

ICONIC London became famous for its Illuminator, and Underglow is its subtler, everyday version: a primer that, instead of leaving skin flat and matte, creates a demi-matte finish with a soft glow that looks like it comes from within.

The secret is two kinds of particles: soft-focus blurring powders that visually smooth pores and fine lines, and ultra-fine champagne pearls that reflect light with no visible glitter. As a single sheer, universal shade it works on both fair and deep skin tones — the brand's own photos show it on both.

It also includes antioxidant vitamin C and Artemisia capillaris extract, which the brand links to blue-light protection. It doesn't replace sunscreen: there's no SPF.

The dropper makes dosing easy (2–3 drops for the whole face) and the 27 ml bottle lasts a while. At about $37 per ounce it's clearly more affordable than many luxury primers, though it contains fragrance — worth noting if your skin is reactive.

How to use

After moisturizing, apply 2–3 drops over the face, focusing on shinier areas, and blend with fingertips or a brush. Wear alone or under foundation.

What we love

Blurs pores with a very natural luminous finish
One universal shade that works on every skin tone
Can be worn alone for a “no-makeup” look
Vegan and cruelty-free

Keep in mind

Contains fragrance
No SPF: you still need sunscreen
On very oily skin the glow can look like shine by the end of the day

Best for

Anyone after natural glowing skin and blurred pores without layers of makeup, or a luminous base that helps foundation last longer.

Skip it if…

Very oily skin that prefers a fully matte finish, or skin that reacts to fragrance.

What buyers say

4.3

4.3

930 reviews on Amazon

Buyers mostly love the subtle, elegant glow, how well it blurs pores and that makeup lasts longer. Some with oily skin say they need to mattify the T-zone, and a few dislike the scent.

Natural glowBlurs poresExtends makeup wearOily skinFragrance

Editorial summary of public reviews on Amazon and specialist sites.

7.6